I was recently commissioned by VCCP to shoot a selection of celebration cakes for Asda. This was a technical shoot for the digital department, where the final outcome was a series of interactive banners. The main focus for the shoot was the pinata cake, where I took a series of images that were finally stitched together to make an animation showing the excitement of when the cake is cut.

Here’s a selection of the images-

And here are the stills I took for the Pinata animation-

A massive thank you to the wonderful team at VCCP- Sarah Lasenby, Sophie Townsend, Jade Sturman, Janetta Lewin and Jonny Goodall. It was a pleasure working with you all. And to my hard working assistant Vicky Siddle.